before deejays were cool (slight return)

why is this 1971 advertisement from the era before deejays were cool?it's not the fashion - the sideburns, the superwide tie. that look was with-it thenno, it's the fact that being a deejay involved using a microphonethis is the era when deejays weren't silent figures intently focused on mixing one record into the otheras important as picking tunes and reading rooms was the smarmy patter they had to maintain between songsSmashy and Nicey wasn't just a wunnerful Radio One archetypeit was a social fact across the nation, in discotheques and office do's catered to by mobile deejay outfitsthe deejay was as much a master-of-ceremonies as a mixmaster(few of them even mixed records in those days)they were hosts of party - instigators of congas, announcers of the smoochy up-close slowie section of the nightoften using a fake American smoothie accent I should imagine ^^^^^^^^^^^^^"Hospital radio is a good beginning" says Radio 1 deejay Johnny Walker

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