Mr. Business Man

I was struck by this ad on the bottom corner of the front page of The Globe on Feb. 13, 1913. The newspaper was founded in 1844, and later absorbed The Mail and Empire to form The Globe and Mail in 1936, according to Wikipedia. A friend of a friend found it in an old cabinet. The ad points out that much of the money Canadians spend on American goods is influenced by U.S. advertising. Over a hundred years later, that still holds true. Ask yourself why you buy certain brands. Are they really any better? Or are you just familiar enough with the name to make you feel comfortable buying it? The Globe's solution, of course, was for Canadian businesses carry out advertising campaigns in the newspaper. That's one solution. The other is for Canadian consumers to think twice before being swayed by ubiquitous U.S. marketing. Send me email about this post

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