User First!

When I was last looking for a job, well over six years ago, I had this interesting phone call. My friend Michelle had referred me to the company she was about to leave. I didn't know what to think about this job opportunity at first but after the phone call I was pretty much sure of what I wanted. When I talked to the potentially new boss, I knew right away that this was someone who understood the value of user experience. More than that: he was convinced that user experience stood above all else. Right away, I was in high spirits. And it wasn't just talk; he actually stood to his words. The way that this company worked was all in my favour—all in the user's favour. The way that we approached every single client presentation went along the lines of the following (and I quote / translate from German from the actual pitch decks we had used): We always start with the user and their needs. From there, we work backwards towards technology, processes and business case. Never the other way…

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