1 hour ago · 7 min read1376 words · Life · hide

I went to Art Toronto last weekend! It is, according to their website, the largest Canadian art fair. Here's what it is: all the snooty galleries in town plus some from far away set up booths at the giant convention centre for a single weekend, but the booths are so little they can only bring like, 6 artworks with them. (The fanciest galleries can afford two or three cubicles, but there were only a handful of those.) I have never been to an art fair before, and I thought it could be fun to go and people watch, if nothing else. Well, the art was so banger I barely did any peoplewatching.1 My theory of why the art was so good is that the incentives are pretty aligned for that! There are over a hundred booths. The booths compete to draw people in, demonstrate to the collectors the vibe of the gallery in question (some specialize in certain mediums, some specialize in certain aesthetics, some specialize in certain demographic groups), and probably ideally sell some art? So everyone…

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