Revolutionary Isn’t Always the Point

Mark Gurman, in his Power On newsletter, writing about the new MacBook Pro and how Apple launched it: Adding touch to that should have been treated as the biggest change to the Mac in more than half a decade. Instead, Apple presented it as more of a routine upgrade — rather than an opportunity to build something new. The updated models are significantly lighter and slightly thinner, with better heat management and a redesigned cooling system. Yet they look much like the tried-and-true 2021 versions and run the same M5 Pro and M5 Max chips introduced this past spring. Apple has finally made a touch-screen Mac but is offering few new reasons for customers to take advantage of the feature. As expected, the software implementation is largely about tapping, swiping, pinching, zooming and scrolling. The most interesting application I saw was using the touch display to test iPhone apps in development, which is hardly a mass-market selling point. In some cases, the touch controls are even too…