The value of a good content idea

The lifeblood of every internet marketing strategy involves content. All content starts as an idea. Most ideas are not great. They’re also cheap; AI can generate 10 ideas in seconds. People can also generate ideas, and though it may take longer, they can end up with more unique, unusual, results. It takes courage to come up with many bad ideas and move on to the next one. Filtering through these ideas is what takes precious time and energy. It’s a skill that requires taste and judgment. Good content ideas energize you. They make the most of your existing resources. There are good reasons to believe it has a high likelihood of working. They are strategic. When you find one, it strikes you like a bolt of lightning because it’s a good idea specifically for you. It might not work for someone else. But, it can take filtering through dozens of bad ideas to find one good one. So good content ideas are not cheap. Creativity is the skill of coming up with and developing these good ideas. A…