Log In to Continue

Part of the ongoing Big Tech's War on Users series. You know the move. You've got a question nobody's SEO farm can answer honestly — which budget tent survives actual rain, whether that weird noise your car makes is expensive, if anyone else's router does the thing yours does — so you type it into a search bar and add one word at the end. Reddit. That one word has been the internet's quiet workaround for years. Skip the listicles, skip the affiliate links, go find the thread where twelve strangers argued about it in 2019 and one of them actually knew. Reddit would like you to have an account for that now. The Letter In last Thursday's shareholder letter, CEO Steve Huffman announced that Reddit is shifting to a logged-in-only experience. Engadget's Karissa Bell caught it first. Testing starts this quarter in "select markets" outside the US, and the results will shape a version that goes global. Huffman called it "a big one for me." Don't read "test" as "maybe," either. On the earnings…