Fast and slow ways to improve your reputation

To get a good reputation in tech companies, you need to work on important projects. However, you need a good reputation first in order to get assigned important projects. Doesn’t that make it impossible to get started? I get a lot of emails from engineers who are struggling with this problem. They go like this: I work with a strong senior engineer. I feel like my manager structures work so that strong engineer always gets the visible work, and the more they do, the more opportunities they get, while I sit on the sidelines. My manager agrees with me that it’s time for me to start leading work myself, but every time a new project appears it always goes to the strong engineer. What do I do? This is a good case study for what I think of as “tech company theory of mind”: understanding the actual incentives that motivate decisions in tech companies, instead of the formal process. According to the formal process, projects should probably be assigned round-robin to whoever has capacity and…