2 hours ago · Life · hide · 0 comments

Senior ad salesman Justin Doors is widely recognized as the industry’s foremost in-house expert on out-of-home advertising, an achievement made possible by his unwavering commitment to never working outside his house.Doors, 38, sells highway billboards, commuter rail posters, and airport lightboxes from his living room sofa. As a remote employee dedicated entirely to out-of-home inventory, he spends forty hours a week inside his home thinking about people leaving their homes so brands can reach them away from home, all without ever leaving home himself.“People think that to dominate out-of-home, you need to go out of your home,” Doors explained, reviewing bus wrap mockups in his flannel pajamas. “That is wrong. The secret to selling out-of-home is staying solidly in the home. If I went out of the house to look at out-of-home ads, I wouldn’t be at home selling out-of-home to clients who want out-of-home reach. The ‘out’ part is best left to the consumer.”Clients consistently praise…

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