C’mon Phil, please ‘splain the source of the 60000 times faster claim

If anything, my career long use of dog metaphors summon, I hope, both the attributes of loyalty, but also the refusal to relent pulling at something. So… it’s been 16 years since I took a dive into the myth of humans processing visual information 60000 times faster than text. If It’s Repeated Enough… And I never let up in scrounging deeper down the information holes indeed that looks to average one per year. But still, the trail has been cold since 2015 when (with help) I was able to surface the first source was an ad insert in a June 28, 1982 Businessweek article (when they came in these devices called “magazines”) written by one Philip Cooper. The very earliest published reference to the 60000 times faster claim (see all the detective work) The waves rippled recently when I got an email from Mark Santos who runs Mark Studio where they published an extensive piece Video Thumbnail and CTR Statistics (look at my I had to look up what CTR stands for) and in it included in a section of…