How many quarters can there be?!

Call me a pedant*, but a quarter = one fourth of the whole, such that each part is the same size as the other three. As per on a clock where a quarter of the hour is 15 minutes. Yet in London we have many quarters, many more than four, none of them touching and all different sizes and shapes. This is likely an attempt to sound all cosmopolitan inspired by Paris where each of the arrondissements is sub-divided into four 'quartiers' (where you can likely buy a Cartier watch) the French Quarter in New Orleans (or in Newcastle Upon Tyne!)Here in London we have zones such as Regents Quarter, a little enclave of historical buildings at the southern end of York Way near KX station, not to be confused with Kings Cross Quarter, a block of 119 luxury homes on nearby Pentonville Rd. Then there's The International Quarter, a mixed use development in Newham near the Olympic park, Soho's Photography Quarter in and around Ramillies Street, the Chelsea Heritage Quarter and the prospect of Camden Film…