The AI Adoption Curve at Your Company Is Not Measuring What You Think

Wanting to do something is one thing, being able to is another, and actually doing it are a few more things entirely. Nikolay Haytov Somewhere in your company there is a slide. It has a bell curve on it. The bell curve is labelled with the sacred words of Everett Rogers - innovators, early adopters, early majority, late majority, laggards - and a little arrow suggesting that your organisation is currently "crossing the chasm". Next to it is a proud number, something like 73% of employees have activated their AI licence. The implied story is comforting. Adoption is a matter of time. People move through the curve in an orderly procession, like penguins at a buffet, and once they have "adopted", they adopt roughly as much as everyone else. The tool gets used. Value gets created. The only remaining question is how to nudge the last 27%, presumably with a mandatory webinar. The QuestionIf 73% of the company has adopted, why does nearly all the measurable value - the automated reports, the…