Don’t Launch to an Empty Room

Everybody can make an app now, right? Apple’s slogan, “There’s an app for that,” holds more true than ever. There’s an app for everything. In fact, there are multiple. There are probably too many apps for “that” now. How did we get here? Let’s look at how our superpowers as developers have become…what’s the right phrase here…less of a competitive advantage than they used to be? I think there are two distinct events: SwiftUI: “Designers should code.” That whole movement got started around here. SwiftUI made it trivial to kick off real, native iOS designs. And so designers started going nuts, creating their own fine-tuned UI since they no longer had to rely on developers. Then agents: The obvious one now. We all can build stuff because writing code is no longer the thing keeping you from doing it. So if there’s an app for everything, and designers who can design better than you are shipping — where does that leave crusty ol’ developers? The answer, I think, is simple. We simply have to…