Come Back to Firefox. Meta Never Left.

Part of the ongoing Big Tech's War on Users series. On Sunday, Mozilla launched Come Back to Firefox, which it's calling one of its most ambitious campaigns yet. Two 30-second spots on NBC, with Germany, France and the UK up next. They got the band back together. Numa Numa Guy. Bad Luck Brian. Overly Attached Girlfriend. Annoying Orange, who apparently now has opinions about forced AI features. The pitch: the internet you loved is still out there, Big Tech tracks you everywhere, and Firefox is the independent way back. I've wanted to root for Firefox for a long time. Back in February, in The Ad Blocker War, I pointed out that Firefox and its forks are in a better spot than anything Chromium-based when it comes to blocking ads and trackers. Firefox runs the last major browser engine that isn't Google's or Apple's, and the web needs it. Then, earlier this week, Don Marti posted a thread on Mastodon about Meta ignoring a Brazilian court order, and added one line at the end: this is the…