Let the Builders Talk

Power users of either Codex or Claude Code tend to follow a few specific people online: Thibault (Tibo) Sottiaux and, until last week, Thariq Shihipar. Why? Because they work at OpenAI and Anthropic and are the first to publish new features or usage-limit resets, which are very important for token-starved vibecoders like myself. Employee-powered comms is one of the hottest trends in public relations now. Every startup wants its engineers posting on X and its PMs posting on LinkedIn. Warp and Corgi made it a big part of their marketing, albeit in a fairly artificial way. Many companies want the benefits. Few understand why it works. And most copy the wrong part. The people with the reset button Both of the largest AI labs heavily rely on running their comms through employees. Sam and Dario are there only for the higher-level messaging. They communicate with politicians, regulators, bankers, and regular people. Their mission is too big to get bogged down with specifics. That’s why they…