Lessons learned from Record Rack

Energy and persistence conquers all things. Benjamin Franklin Tomorrow, October 26, 2026, makes it exactly one year since me and my co-founder decided to start up Record Rack again. So far we've onboarded 5 shops all from the same business owner. It may sound small, but it wasn't easy at all. Here are a couple random lessons I've learned from working on it. You are not the user. Scenario 1 — There was a feature we thought our users would like: the ability to record a phone number for each customer per transaction. We added the feature. We found out they only used it because it was a required field and even when the did, they would place a bunch of zeros in the <input> field. We took it out to reduce friction.1 Scenario 2 — We added a suspend transaction feature that we didn't know anyone wanted. We put the feature out there. It is one of our most used features now. You can't always predict the user. But you can test your assumptions. Leverage in business is everything. Don't start…