It’s great but is it worth three times the price?

Craft beer people tend to agree that it’s worth paying extra for quality but how much better does a beer need to taste to cost more than three times as much? It’s exciting to be able to buy imported Helles beers from both Augustiner and Tegernsee at Sainsbury’s, while we’re picking up canned tuna, Woolite and ‘crispy nuggets’. And £3.40 a bottle doesn’t seem like a terrible price, either. But then you see four 500ml cans of Rheinbacher Pilsner at Aldi for £3.99 and you think, hmm, now, I’ve just paid £13.60 for the same volume of the posh stuff. And you start wondering whether a blind taste test might be in order. As usual when we do something like this, Jess does the blind tasting, because evidence suggests she has a more sensitive palate and is generally more capable of something approaching objectivity. Ray prepped three beers in ceramic German beer mugs and presented them together. They were: Augustiner Helles (Munich, Bavaria, 5.2%, bottle) Tegernsee Helles (Tegernsee, Bavaria,…