Apple Has Begun Meddling with MotionVFX

In March of this year, Apple acquired a motion graphics and visual effects subscription company called MotionVFX. No doubt this was a move to bolster Apple's own Apple Creator Studio. Ironically, I had just become a subscriber to MotionVFX a few months prior to this acquisition. Their focus on Final Cut Pro with a drag-and-drop approach was a perfect fit for me and my business. MotionVFX has these stylish collections of effects that help give videos a cohesive appearance. Some of these collections featured partnerships with YouTubers, like iJustine, MKBHD, and Apple Explained. And as you might guess, some of these collections not-so-subtly crib Apple's style. Given these endorsements and other services—like support for Adobe and DaVinci Resolve—I have been wondering how and when Apple would announce their plans for MotionVFX and what would change. While nothing official has been announced, I have begun to notice changes in MotionVFX's current iteration that suggests Apple's hand is…