Consumption as a political identity (A critique)

When I first thought to write about this topic, I considered asking whether or not someone's consumption habits could be considered a political identity, and realized that the answer is so obviously YES that there was no point in debating the question in a blog post. So instead, I'm going to unpack what "consumption as a political identity" means. Our economy (GDP specifically) is expected to grow without pause. This both does and does not make sense. If people keep having families and the population grows, obviously the economy would have to grow with it. But, if the economy is encouraged to grow no matter what, more unnecessary products and services will be sold. If we enter in a recession, people's jobs are on the line, so we must keep consuming to avoid a recession. Defining consumer activism and consumption as a political identityBy consumer activism and consumption as a political identity, I'm referring to when people buy something specific or anything from a specific brand…