X: the little social network with less than a billion members

If social media/social network platforms were compared to planets, then X, previously Twitter, would be the Pluto of the solar system; a dwarf planet. Because unlike its peers, X, twenty years after launching in 2006, is still well short — make that a long way short — of joining the one-billion-member club. Should we take a leaf out of the International Astronomical Union’s (IAU) handbook, when they re-determined Pluto’s status? 1 Should commercial social platforms with fewer than one-billion users, be classified as dwarf platforms? According to Search Engine Land, X has about five-hundred-and-sixty million users. Facebook (FB), launched in 2004, has some three-billion members. Instagram, albeit a FB offshoot, has a similar user count. This from launching in 2010. TikTok, online since 2016, now has nearly two-billion members. A chart of the top social media/social network platforms 2, based on monthly active users, published by Salesforce, has X ranked at a lowly number twelve. On the…