🗨️ being popular is what causes you to become unpopular

It is impossible to simply enjoy something on its own. Anything relevant will be made viral, then made unpopular again in its suffocating ubiquity—such is the law of late-stage capitalism. https://post.substack.com/p/does-tv-actually-suck-now-emmys Related to: 🗨️ TikTok is great because you must ‘dislike’ 🗨️ we’re on the verge of democratizing only the worst part of celebrity