Own your audience, not their time with a yet another newsletter.

2026 (well realistically 2027) is the time for small business owner to become famous. And I don’t mean in terms of TikTok style video shit.Be famous for what they know, how they conduct yourself and their clients find them. Doing that is a huge task, but better to start now than later.I’m lucky in the fact that I have created ~450 videos and a body of work that people know. And posted on this very site and mirrored online.In the past the playbook of owning your audience was to have a newsletter and not rely on the online algorithm for them to see your art/videos/content (fuck I hate that last word!)The thing is we DO need to be online, but at what cost?! How can we decide where our focus should be. And how can we NOT annoy our followers?The whole newsletter thing was a good idea in the past, but everyone and their dog has one, having a bunch of email to have to read in your inbox is annoying, and I don’t want to be a part of that sheep-dom!Time is the most valuable asset (next to…