Keep the tension: designing with generative AI

Slides from my keynote at the CLICKNL Design Innovation Sessions, Digital Futures theme session, Dutch Design Week, 21 October 2026, Natlab, Eindhoven. CLICKNL invited me to give this keynote. I saw it as a great opportunity to intervene in the debate about design and generative AI. My take is informed by my past work on contestability. That work is all about approaching “AI” as an arena where various parties compete over how it is made and how it is used. My take is also informed by my commitments to practice theory and political realism. Practice theory means looking at what people and things do together, rather than at technologies in isolation. Political realism means looking at politics as it actually happens. It asks who does what to whom, for whose benefit, instead of starting from abstract moral principles. In the talk I argue that neither wholesale rejection nor uncritical embrace of generative AI will get us very far. GenAI deskills designers and opens up new ways of…