Advertwatch

Advertwatch Well this is depressing. The invasion of previously pristine real estate at Elizabeth line stations has begun. This is the directional signage at Farringdon station, formerly just a route diagram on a plain white background. Alas it now has an advert squished into the gap at the bottom, spreading up almost as far as the bottom of the 'g' in Reading. Arguably it doesn't get in the way of anything important, or arguably it's an unhelpful distraction. It's part of a new campaign at several zone 1 purple stations, edging into spaces not previously used for ads. The strapline is Find a Gap See Where It Takes You, which may be a clever reference to the advert filling a gap at the bottom of the sign or it may not. The only people who've found a gap here are the marketing team, keen to make some dosh out of it, so it's all a bit meta and up itself. And it gets worse, much worse. This is the new seatback on the platform where previously there were just stripy outlines. This is just…