Salesforce to Acquire Braze

I was director of deliverability for ExactTarget, later called Salesforce Marketing Cloud, for fifteen years. I still help a number of companies and consultants with issues related to SFMC-deliverability today. And, a number of other clients I help utilize the email marketing automation platform Braze. So, for me, it’s a bit of a “worlds collide” moment as today, Braze and Salesforce have announced that Salesforce is acquiring Braze.It's too soon to say how this will impact the email ecosystem and the world of deliverability. Time will tell.Here's what we know so far. Salesforce has signed a definitive agreement to acquire Braze for approximately $5.66 billion. The transaction is expected to close in Salesforce's fiscal year 2028, assuming it passes Braze shareholder approval and regulatory review.Braze serves approximately 2,770 customers today, many of them very well known. (The press release mentions Canva, Dairy Queen, Equinox, Instacart, Urban Outfitters, and Venmo.) Following…