Breaking up with Cold Email Part 3: Cold emailing vs. ad-based strategies: which one is worth your marketing dollars? -- The Solution

Breaking up with cold emails: part 3 of 3: A solution-driven guide to smarter lead generation strategies, by Nout Boctor-Smith and Erin Andress, who have graciously consented to allow the series to be republished on Spam Resource. Why? Because I think it's very important that we offer options to those asking the question: If not cold emails and bulk outreach, then what? Their guidance is particularly valuable, and timely, given the issues companies are having with bulk outreach tools, and spam filters and reputation systems catching on to those tools. Thank you, Nout and Erin! -- Al IversonThis is Part 3 of a 3-part series where we dive into why cold emailing is no longer effective and what you should do instead. Check out Part 1 and Part 2 to continue learning about better lead generation tactics.When it comes to lead generation, marketers are increasingly being pushed to stretch their budgets while still being expected to drive strong lead volume. Cold emailing might seem like the…