Breaking Up with Cold Emails: A 3-Part Blog Series

Breaking up with cold emails: a three-part blog series, by Nout Boctor-Smith and Erin Andress, who have graciously consented to allow the series to be republished on Spam Resource. Why? Because I think it's very important that we offer options to those asking the question: If not cold emails and bulk outreach, then what? Their guidance is particularly valuable, and timely, given the issues companies are having with bulk outreach tools, and spam filters and reputation systems catching on to those tools.Please enjoy all three parts in this blog series:Part 1: Why cold emails suck – The Rant: An in-depth look at why cold emails fail and how outdated they've become.Part 2: Why cold emailing isn't cutting it anymore – The Breakdown: A breakdown of compliance issues, deliverability challenges, and the real costs of cold emailing today.Part 3: Cold emailing vs. ad-based strategies – The Solution: A solution-driven guide to smarter lead generation strategies.