Breaking up with Cold Email Part 2: Why cold emailing isn’t cutting it anymore (and what you should do instead) -- The Breakdown

Breaking up with cold emails: part 2 of 3: A breakdown of compliance issues, deliverability challenges, and the real costs of cold emailing today, by Nout Boctor-Smith and Erin Andress, who have graciously consented to allow the series, originally published in 2024, to be republished on Spam Resource. Why? Because I think it's very important that we offer options to those asking the question: If not cold emails and bulk outreach, then what? Their guidance is particularly valuable, and timely, given the issues companies are having with bulk outreach tools, and spam filters and reputation systems catching on to those tools. Thank you, Nout and Erin! -- Al IversonThis is Part 2 of a 3-part series where we dive into why cold emailing is no longer effective and what you should do instead. Check out Part 1 and Part 3 (coming soon) to continue learning about better lead generation tactics.Cold contacting (also called "cold emailing") used to be the golden ticket for B2B lead generation. Need…