Why docs still need an owner — podcast with CT Smith about WTFM

In this podcast, co-host Fabrizio Ferri-Benedetti and I chat with CT Smith about her new book, WTFM: A Practical Guide for Standing Up Docs at a Startup. We discuss why docs need a human owner even when anyone can generate content with AI, how CT kept her voice by writing the book herself in Neovim, the layered pipeline of Vale hooks, skills, model reviews, and sandbox fixtures that lets Claude Code handle about 40% of her tickets, the risk of gradual disempowerment, and why systems thinking matters most in a first docs hire.