The Customer Doesn't Exist

I've already complained in numerous posts about how expensive food is. Y'all know gas is $5 a gallon. The cheapest new car is 40k. Blah blah blah. But what about stuff nobody needs? Like fun stuff? Well, given the need to retain customers you'd expect the big boys out there to come up with affordable options. Right? Apparently the opposite is on the table these days. You would think that the goal for most companies would be to sell items the majority of people could afford in order to make money to keep the company afloat during an economic crisis. That seems like a logical thing to me, but I don't have a degree in math so I apparently don't understand logic at all. Last week Sony unveiled three new Walkman MP3 players. Sorry, DAP's. Digital Audio Players crammed with state of the art chipsets and software capable of rendering bits of code into a flawless recreation of a live instrument recording. The downside? They are thousands of dollars. They run Android like most other high end…