Can measuring digital emissions lead to better decisions?

14 October 2026 Notes from a seminar on 14 October 2026 on Real-time carbon intelligence: turning digital impact into better decisions. Part of a series of events on responsible AI by ClimateAction.tech with ustwo (previously: AI sweat). Any errors are mine. (answering the question in my headline:) Maybe but there’s a long way to go “Every digital decision has a physical consequence. The AI model we choose, the cloud region we use and the way a product scales can all change the energy, carbon and infrastructure behind it, yet most teams cannot see those consequences while they are building.” From activity -> report -> learn … to activity -> information -> decision. Environmental info can become more than a post facto accounting/documenting effort. [Also suggests there’s no (or not enough) visibility at the point of decision.] James Hall GreenPixie: GP are a “Greenops” data provider - maintain a coefficient db of 11m+ cloud “items”. Looks interesting. C suite say save energy/cut costs…