Weekly Links — 14th October 2026

🕰️ Ten Minute Focus A Practical Guide To Naming Things — Smashing Magazine provides a guide on naming UI components, including conventions and resources. Odyssée — Odyssée explores a philosophy of integrity in aesthetic medicine through evidence-based treatments and enduring patient relationships. Branding How Kit Studio switched Exell to EXF.STUDIO with ASCII ingenuity — Kit Studio transitioned from Exell to EXF.STUDIO using ASCII characters, altering the brand identity. Hachette opens free publishing design festival for minority ethnic creatives — Hachette UK opens a free publishing design festival for minority ethnic creatives, aiming to increase visibility and access. All Purpose’s identity for Two Tribes Brewing is resolutely ‘craft’, while also turning its back on all which that signifies — All Purpose’s branding for Two Tribes Brewing examines its stance on the craft identity, as described by the excerpt. Philip Lindeman builds a slightly haunted Sofia of night shops and stray…