Appearance on the Founder Brand Podcast with Finn Thormeier

What the heck is a Jack Daniel’s ad doing in a post about a podcast appearance? Good question.The answer: I think this is one of the greatest (and longest-running) brand advertising campaigns ever created. Postcards from Lynchburg by Ted Simmons for Jack Daniel’s. “We’re not selling a bottle of booze, we’re selling a place.”And if branding is about trust, trust is about character. Specifically, defining and then staying in character. No series of brand advertisements ever did it better.So, naturally, when someone invites me to a podcast called Founder Brand, we’re going to talk about Jack Daniel’s.And we’ll also talk about English-born Canadian poet Robert Service, known for his colorful tales that captured the adventure, hardship, and rough humor of the Klondike gold rush.Robert Service Cabin in Dawson City, YukonService unknowingly created one of the best reminders for founders (and marketers) who all too often get bored with their own message, long before most of the market has…