Search has lost the plot

Just now, Mrs Heathen was heading out to pick something up at a specific local Ace Hardware. Here in Raleigh, one company — Westlake — has bought up several Ace Hardware stores, and we weren’t sure which it was. I put “Westlake Ace Hardware” into Apple Maps, and got a fire hose of results that were 99% utterly useless — even with quotes, the results absolutely ignored my specific search string and just gave me back everything in Raleigh that included “Ace Hardware” in the name. This is bullshit. it’s endemic in search across the board, not just with Apple. You have no doubt noticed that if you search Amazon for something specific, it will give you a bunch of OTHER SHIT every time, as though you didn’t know what you wanted. That is bullshit, too. But at Amazon, I understand WHY they’re choosing to be shitheads. With Apple Maps, it’s less clear.