What makes me pick up a book?

Some factors that weigh in a novel’s favor when I’m deciding whether to add it to my TBR, not in any particular order: The blurb sounds fun (aka “is it drugs“) It’s a fairy tale retelling (especially Beauty and the Beast or Hades and Persephone) It’s by an author I already know and like It’s by an author I’ve heard of / seen recommended I read an intriguing / gushing review by someone I respect (e.g. KJ Charles is the source of many a TBR title) It’s recommended (on Reddit or book-y spaces like Smart Bitches) for specific tropes or content I feel like reading (e.g. m/m space opera) It has passionate reviews on Goodreads (that aren’t the reaction gif kind of review) — these can be passionately in favor, passionately against, or passionately picking fights with the book — basically it makes people feel things strongly, whatever that might be I’ve seen (a bunch of) people talking about it It’s in a sub-genre I’m interested in (e.g. I’ve been keeping tabs on sci-fi romance for several…