1 hour ago · Tech · hide · 0 comments

I linked to his work before, and here’s The Art Of Storytelling with another interesting video – about what made Jobs such a good presenter: I’m not going to spoil the findings, which are presented well with good corroborating examples. But the most interesting thing to me was one short video snippet of Jobs being visibly nervous before a very early, 1978 presentation: It made me think about other examples of Jobs being off his presenting game. The most well-known one is likely the 2005 announcement of the “iTunes phone,” or Motorola ROKR E1, just over a year before the iPhone. It’s a really painful watch, seeing Jobs squint at the sort of interface he usually makes fun of, regretting the whole deal, very aware of the smartphone they themselves are working on, but unable to speak about it yet (the relevant part starts at 17:24): But I have another, trickier suggestion: the “Antennagate” presentation of 2010, where Apple had to do damage control over the issue of the iPhone 4 losing…

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