Intelligence(s) rebranded

Should tech labels depend on consensus or decree? On 29 September 2026 Donald Trump issued an executive order directing US federal agencies to use Super Intelligence in place of Artificial Intelligence, defining the new term to cover the same technologies as the old one and calling those who refused to comply “THE ENEMY”. Ten days later I spoke to tech journalist Chris Stokel-Walker about the issues surrounding the attempted rebranding. Chris’s article for Fast Company is here… https://www.fastcompany.com/91621442/its-not-ai-and-its-not-superintelligence-so-what-is-it Before the article appeared, I had asked AI engines Chat GPT and Google Gemini which of the two terms they preferred. These were their responses in their own words… “I would choose AI, rather than SI, but the distinction is more interesting than it might at first appear. There are really two questions here: which term is more useful, and what assumptions each term encourages us to make about the technology. ‘AI’ or…