Meta Is Restricting Some Pages to Two External Links Per Month Unless They Pay Up

Meta: Drive people directly to your website, shop or latest offer by adding a clickable link to your Instagram posts and reels. People can visit the website from your post or reel. If you subscribe to a Meta One plan, you can add links to a set number of posts and reels each month based on your plan: […] It seems utterly bananas to me that Meta is pitching links as a feature people need to pay for, but here we are. Instagram has never supported links of any kind in individual posts, so that is a new feature with two links per month permitted for free, and more enabled by this pricey subscription — starting at $50 USD per month for four posts per month containing external links. But links in Reels have been commonplace for years. Meta is now gating that, too; and there is more. Andrew Hutchinson, Social Media Today: As outlined in the explainer, some accounts are now being limited to two link posts on Facebook per month, unless they pay for a Meta One subscription. Charlotte Tobitt,…