YouTube Testing Everything

Via Marcin Wichary's excellent blog, Unsung, where he riffs off Marques Brownlee (aka MKBHD)'s video talking about YouTube's new "feature" of letting creators A/B test their videos:On top of all that, we can add what Brownlee started with in his video: overeager A:B tests feel like software’s version of gaslighting. How can you trust an app if it feels like it’s changing without rhyme and reason seemingly on a weekly basis, whose changes are not announced or documented anywhere (small A:B tests never are), and when other people don’t see the things you see?I'm only adjacent to software A/B testing conversations via my work, but the conversations I hear and read among software developers feel like it makes sense to use some A/B testing in that area to see what's working and what's not. Which is why A/B testing the title or thumbnail feels somewhat useful if you're making slight changes to each and see which one people click through on more often.And even if we set aside the artistic…