AI as the new search engines?

I have never done much in the way of advertising for decoded.legal. When someone new gets in touch to ask about legal work, if it something which we might be well placed to support, I typically offer an initial chat. As part of that, I ask how they heard about us. It is mostly “[x] recommended you to me”, or else “I follow you in the fediverse / I read your blog”. This has been pretty consistent, and word of mouth recommendations, or repeat business from happy clients, accounts for the vast majority of our work. Occasionally, someone says “Your site came up in a search engine”. Recently, there has been an increase in people saying “AI recommended you”. It seems that they were using their genAI tool of choice, and asking that for recommendations for tech solicitors, although I have not asked specifically what prompts they used (and I am not sure what I would do with that information anyway). I have done nothing to the decoded.legal website or blog in terms of “search engine…