We are going to kill “unalive”

I talk to a lot of old people, those who were born in the 20th century, and if I ask them what the word “unalive” means, they usually have no idea what I’m talking about, except for some of them who have kids or who study Internet culture. This will, of course, probably seem very weird to most people who were born in or grew up in the 21st century. Just to recap for the olds: “unalive” is the word you use to represent concepts like dying, or death, or killing or being killed, on digital platforms where saying those words accurately will cause the algorithm to punish or censor you. Or, maybe, where the perception is that using those words will result in being censored by the algorithm, and no one is actually willing to find out what happens if you use the forbidden words. This sort of attack on people’s expression started on platforms like TikTok, where nearly all content is distributed through an algorithmic feed, but has since become ubiquitous in nearly all digital media that we…