“I was just searching for a bookshelf.”

Writing the recent post about A:B testing reminded me of a screengrab I saw Cabel Sasser share some months ago: The Temu app will be studied for generations. I opened the app. Here’s my unedited, nearly two-minute launch sequence. Just watch it. One way to read this is “phew, whatever I’m working on is nowhere near this bad, so I can sleep soundly.” But I also think there’s another way to see it: as a cautionary tale. If you don’t care, if you don’t teach, if you don’t create the right processes and culture and incentives, if you don’t prevent certain doors from being opened, if you don’t push and empower others to push – this might be how your stuff ends up, too.#craft #culture