Theatre of Persuasion

Whereas a public notice distributes information to interested or alert citizens, a poster reaches out to grab those who might otherwise pass it by. Posters are aggressive because they appear in the context of other posters. […] The form of the poster depends on the fact that many posters exist — competing with (and sometimes reinforcing) each other. Thus posters also presuppose the modern concept of public space — as a theater of persuasion. Susan Sontag And perhaps also as a slightly unconventional means of storytelling and world building. Although this quote is new to me, it was exactly this sentiment that drove how we curated and designed poster installations during my final years at Meta. It was our small way of attempting to influence the influencers to do right — and do better. Whether we had real success with that is very much up for debate in my mind, but we did work very hard and consciously to try to get that right. Sontag, Susan. Posters: “Advertisement, Art, Political…