When mainstreaming colonise the things that works

Mainstreaming “colonizes” what works, absorbing popular, fringe, and grassroots ideas, stripping them of their radical core, and adapting them to serve the common sense #deathcult paths. Let’s look at an example of this sewage pipeline: Organic success, a movement, phrase, or subculture gains organic traction because it effectively speaks to real-world anxieties, desires, or truths (e.g., environmentalism, civil rights language, or anti-establishment rhetoric). The “invasion” of language, institutions, corporate entities, or dominant political figures notice the strategic effectiveness of this concept. They “colonize” it by adopting its language, framing, and aesthetics to appeal to the public. Dilution and diffusion, absorbed into the mainstream, the original, transformative power of the idea is neutralized. It is restructured to reinforce existing power systems rather than challenge them. Mainstreaming “colonizes” what works, absorbing popular, fringe, and grassroots ideas,…