What Meta Got Right With Muse

🧱 I’m Mete, a product designer and builder with 10+ years of experience at companies like Netflix and Peloton. I build real products with AI to see how far the tools can go, then share what works, what breaks, and where craft still matters. I write for people who sweat the details and refuse to settle for good enough. If that sounds like you, you’re in the right place.It’s been interesting watching the rise of Muse online as someone who’s been deep in the consumer agentic product space for a few years. There’s nothing fundamentally novel about it - all of its core components and capabilities have existed for over a year in most frontier agentic products and harnesses (Codex, Claude Code, Hermes, OpenClaw, etc.). It doesn’t do anything that you couldn’t do 6 months ago with a bit of tinkering. But Meta seems to have put the pieces together in just the right way. The hype around Muse shows the enduring value of design, product marketing, and an ad-driven business model. It may also be…