2 hours ago · 8 min read1644 words · Life · hide · 0 comments

Apple is like a ship with a hole in the bottom and my job is to point it in the right direction. Steve Jobs Today we are looking at the other side of the same coinThere is a category of aviation accident with a name so bloodless it sounds like a filing error - Controlled Flight Into Terrain. The aircraft is airworthy. The engines are making thrust. The crew is qualified, rested, and speaking in the flat professional register of people whose day is going perfectly fine. Every gauge is telling the truth. And the aeroplane flies into the side of a mountain, wings level, at cruise power, with the seatbelt sign off. Nothing failed. That is the horror of it. There is no snapped spar, no fire in the wheel well, no rogue actor at the controls. There is only a competent machine, a competent crew, and a world that declined to be where everyone assumed it was. If that description gives you an uncomfortable flicker of recognition, congratulations. You have worked in an enterprise organization.…

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