Issue 65- If Everyone Is Doing Marketing, Then No One Is Doing Marketing.

Opus 5.5 launched last week, and since then, people have posted a ton of product launch videos. The technology is superb because creating all those graphic animations by hand would have taken weeks.But there is a problem.If everyone can make launch videos, then launch videos start to lose their meaning. They stop being effective.Scroll through your feed, and you’ll notice that almost everything is just look same. It all looks the same because it’s becoming easier and easier to produce marketing content. And when something becomes easier to produce, people start taking it for granted.Soon, you’ll start hearing people say, “Oh, everyone does that nowadays. Nothing new.”Why Marketing Will Become Harder?There’s a line that keeps coming back to me:“If everyone becomes a hero, then who will go and watch the movies?”Competition is good. It leads to innovation, and innovation helps the economy grow. So it’s not that everything is going to be bad.As we absorb marketing everywhere, all the…