Why They're Building Muse

“We built Muse to help people build the world they want.” — Alexandr Wang of Meta Most people never say what they want. It’s not because we don’t want. We want fiercely and constantly. We may not say it, but we do type it. Not directly, but it’s implied in every search we make. Every post we thumbs-up. Every video we linger on. And at Meta, we know how to extract that information in ways you’ve never imagined. We know how much time you’re not spending with your family, how crippling your social anxiety is, and how shitty the food you’re constantly shoveling in your mouth is. When you don’t name your dreams, you mostly can’t reach them. The first hurdle, the biggest one you face, is simply starting. It’s saying them aloud. It’s getting things done, although don’t construe that as infringing on David Allen’s Getting Things Done® trademark because we’re a juicy litigation target. Forget I said anything. The point is: we want you to name your dreams. Your anxieties. Your desires. Your…