Atari Xevious TV Arcade Commercial Finally Unearthed

Shout out to user Jumpman over at Gaming Alexandra for this one. A while back I wrote about the development of Namco’s classic shooter Xevious. Check the article out here if you missed it. Along the way, I noted that Xevious was the first classic arcade gaming to be advertised directly to the public on American TV networks. It was unusual for arcade games to be advertised on the TV, a first for Atari and the industry it seems. This trade magazine advertisement announced the media campaign. Clearly Atari felt Xevious had the potential to be a big game for everyone concerned: Atari Trade Magazine advertisement The ad states: Millions of players have rocked with excitement from watching the Xevious TV commercial on major networks in selected markets and on national cable Music Television…..XEVIOUS is the first coin video game to receive major consumer advertising support in many metro markets. Up until now, that commercial, created by Atari, who licenced the game for release in the USA…