Halloween 2K26 - The Blair Witch Project

1999 remains one of my favorite years of film. Not only did some incredible films come out (Fight Club, American Beauty, Office Space), but this was the first year I started downloading movie trailers. I remember downloading American Pie, End of Days, and The Blair Witch Project and watching them over and over in anticipation for their theatrical releases. All summer longer I examined and memorized these trailers, and my favorite one of all was The Blair Witch Project. If you didn't live through the Blair Witch hype, then you really missed out. It was viral marketing at its finest. Fake websites were set up and rumors ran amuck that this film was real. It was the actual footage of a group of college students who got lost in the woods. In 1999, the internet was still relatively new to most, and the old urban legends of days gone past hadn't been completely eliminated from the public consciousness. People still believed one another and if you stirred up a little confusion that was all…